Is Michelle Phan's New Makeup Line Worth Buying?

Michelle Phan is YouTube's top beauty guru with over 4.5 million subscribers and counting. She has embarked on another venture, a new makeup line. That's right Michelle has definitely taken advantage of her YouTube status and branched out once again. So what is this makeup line called and is it worth all the hype?

Well, Michelle Phan is no stranger to business starting her own makeup line, she is currently a millionaire at a very young age with her first company that she co-founded called Ipsy.com that adds to her YouTube success. She stated in her video that she listened to what her subscribers wanted and she fulfilled their wants. Why not, if you have an audience of over 4.5 million drooling to watch your videos it would be smart to offer something more.

Her new makeup line is called Em Cosmetics! You read it right, Em, its me spelled backwards and her tagline is "A reflection of me." I love the name Em Cosmetics and the meaning behind it all. Her makeup line contains items for the face, eyes and lips. 

The makeup line is ready for purchase and my favorite item I love, she calls the "Life Palette." I like the concept because she has several sets of colors that represent daily life like, night life, career, daytime, beach life,  love life and party life. But my favorite part is she created a magnetic system where you can pop out any combination of colors and put it in its on small magnetic case so you can pop it in your purse.......genius!

The website is very professional and colorful and easy to navigate through to the different beauty items. The packaging is simple but glam enough that you will want to carry it and take it out to show off. There

Check out her makeup line on her latest video below:

Video Below: Wake Up With Michelle & Go To Work With Her 

SEE JUDY FROM ITSJUDYTIME REVIEW OF EM COSMETICS

What do you think about Michelle Phan's new makeup line? Will you purchase anything? If so what?